December is usually a slow new business month. Work often turns into the big crunch to meet year-end deadlines and quotas. It’s also about socializing – catching up with everyone you missed talking to during the year – or treating yourself to a business
holiday present by attending the myriad of organizational parties and special conferences.
I did the latter the other day and went to a great one-day conference called Leadership and Innovation in the Emerging Creativity Economy, presented jointly by the SBODN (South Bay Organizational Development Network) and IP Society (Intellectual
Property Society). The conference was held at PARC, Palo Alto Research Center, founded by Xerox Corporation in 1970 to define the “Office of the Future” and, since 2002, an independent subsidiary corporation. It was well worth the price of admission, if just to be up on their hill with a panoramic view of the southern San Francisco Bay Area, on a sunny and gorgeous brisk December day.
Kudos goes to Rossella Derickson and Krista Henley of SBODN and Pat Reilly of IP Society on a successful endeavor. Ideas and concepts that resonated with me include three of the speakers: Prasad Kaipa – The Kaipa Group, Michele Jackman – Jackman
Enterprises and Adventures and Matt May, Director – Aevitas Learning Management.
Kaipa – Igniting the Genius Within: Innovation and Leadership in Action
Kaipa, who has spent many years interviewing Nobel Laureates about creativity, believes “creativity is at the root of innovation.” That “creativity is what makes innovation … innovation is at the root of transformation” and “transformation begins with people and out of the box ideas, entrepreneurship and intra-entrepreneurship.” Also, “risk taking and fear can not exist together.” I couldn’t agree with him more.
Never before have I heard my ideas about creativity confirmed more succinctly. I believe that people know very little about creativity and the creative process. Say the word creativity and most people typically bring up references to the arts – painting, sculpting, writing, etc. Very few people understand that creativity exists in all professions and jobs and, I believe, is an absolute requirement for “knowledge work.”
With Mr. Kaipa’s simple assertions that creativity must precede innovation and innovation cannot exist without creativity, it becomes clear why most companies fail to be truly innovative. While corporations profess the need for innovation, their social
infrastructures are set up to hinder and, often quite literally, deter creativity. Instead of the understanding that innovation is the result of the brain process of creativity, it is regarded as if derived from a light bulb icon that pops up suddenly and by happenstance. Flip the switch and voilà!
The other misconception about creativity is for a company to have a creative “environment” all it has to do is manipulate the physical setting. Much like the concept of let’s just put everyone together in an open group area and they will instantly collaborative doesn’t work, neither will just moving wall and desks generate an
innovation. If the psychological atmosphere for creativity already exists, then the physical workplace will assist or enhance the process. First, the creative processes of experimentation, trial and error and success and failure must be fostered by enthusiasm, support, facilitation, encouragement and trust. Traits not found in most corporate structures.
More great Kaipa-isms – “Loyalty is not important – it’s competence.” “Fear is the greatest deterrent to innovation.” And the concept of “unlearning.”
The SBODN has tapes available to purchase for each session or the entire conference. The day was filled with insights, but minimally, I’d get these three. Otherwise you will miss some great sayings in Michele Jackman’s Innovation, Creativity & Change:
Overcoming Predictable Levels of Disharmony, such as “Is your box your coffin?” “Get it right, get it done and get along.” “ A break through is not innovation.” “Vegetarian businesses meat less, get more done.” She had everyone rolling in the aisles with laughter.
Also don’t miss – Matt May’s The Elegant Solution: Toyota’s Engine of Innovation, how Toyota not only comes up with but also implements 1 million ideas a year. It’s all about turning ideas into practice, "big leaps through small steps" and overcoming
temptations such as “batting for fences”, getting "too clever" and solving problems "frivolously", and his list of ten steps to making innovation happen.
Enjoy!